If Kendrick Lamar's album was any indication of his personality, its no wonder he takes the high road when it comes to rap beefs and quarrels. As a new MC, many veterans have vocalized their opinions on him. Most good, some bad but none have provoked the Compton rapper to break his character.
In a recent interview with Acclaim Magazine he explains his calm sighting his understanding of the business as the source of his tranquility. Kendrick says he get the needs for some rappers to stay relevant but he sustains his through the music.
"I mean it’s the entertainment business, you can never forget that, so I don't knock other people's strategies to keep themselves relevant, I just comprehend that the music comes first and always speaks first, no matter what you do," he said. "You can say the most outlandish thing but if you drop a record the next day and it's trash now you're just a popular person. I don't just wanna be a popular person, I want my music to always live because that's what's gonna drive your legacy. You can be the most popular person on the planet. There's a lot of artists that are way more popular than Kendrick Lamar, but when it's time for their album to drop and that week is up or that year is up and the reception from that album is not as critically strong as good kid, m.A.A.d city, it shows. I just let the music speak. I don't get into all the crazy shenanigans of the business. I let the music speak and at the end of the day that always stands."
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