All Things HOT

Jay-Z's RocaWear Clothing Line Joins Forces With The New York Yankees

Posted By: Jasmine Campbell · 4/12/2012 10:54:00 AM

It seems as though Jigga Man has his sights set high in the athletic realm these days.  Just last year it was announced that HOV has maintained part ownership of the Brooklyn Nets.  Now, he has taken his clothing line, RocaWear, and partnered with the New York Yankees.  Putting money where his mouth is behind the lyrics "I can make a Yankee hat more famous than a Yankee can.  You should know I bleed blue."  Check the official statement below.

“Rocawear announced today a sponsorship with 27 time World Series Champions, the New York Yankees. For the 2012 season, Rocawear will have branded signage in Yankee stadium and integrated promotions throughout the season. Jameel Spencer, EVP Marketing, men’s division, Iconix Brand Group, Inc., commented, “Jay-Z has been a long-time fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership. Rocawear, along with Jay-Z are very excited to be working with the Yankees for the 2012 season. We feel another championship in ’12!”

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