PITBULL Moves Up the Food Chain!
Latin hip-hop star Pitbull has always had an affinity for the chicken wings and the gyro platter at Miami Subs.
As the child of first generation Cuban immigrants growing up in Miami during the 1980s, Armando Christian Perez considered a trip to Miami Subs a big treat. Years later, the Miami Subs on Washington Avenue became almost a second office for Pitbull to write songs while waiting for his attorney. Pitbull even jokingly told the restaurant manager that one day he would own Miami Subs. Little did he know how true that statement would be. Pitbull and Miami Subs on Tuesday night announced a deal that gives the Miami-based recording artist a “significant’’ equity position in The New Miami Subs Grill. The partnership, which was announced during an invitation-only cocktail party at the Shelborne South Beach, is aimed at helping lead the revival of the chain that was a South Florida icon during its heydays in the 1980s and early 1990s. For Pitbull, who was introduced to Miami Subs Chief Executive Richard Chwatt through a mutual friend, the partnership seemed like a natural fit. Terms of the deal were not disclosed, but it does give Pitbull expansion rights to some parts of Latin America and the Caribbean. “Anyone who knows Miami, knows Miami Subs and they love the Miami Subs food,” Pitbull, 31, said in an interview. “What’s better than Mr. 305 to be involved with Miami Subs. It’s about two Miami brands being able to grow together. Where we can take it is limitless.”