Today Blackberry named Alicia Keys its Global Brand Director, meaning she'll serve as the creative face for BlackBerry 10.
In the "Girl On Fire" new position, she will work closely with app developers, content creators, retailers, carriers, and the entertainment industry to further shape and enhance the BlackBerry 10 platform through music, books, film, and apps.
BlackBerry President and CEO Thorsten Heins expressed their interested in Alicia joining the corporation.
“We are excited she will be bringing to us her enormous capabilities, as well as a vast network of relationships in the entertainment, social media and business communities, to help shape our brand and grow our business.”
Alicia shared her excitement over her new job.
“I have been using the BlackBerry 10 for a few weeks now, and I’m truly inspired by its innovation,” she said. “It has entirely revolutionized the experience. I know the potential this platform has to help creative people be more productive, and help productive people be more creative. This is such an incredible age to be living in, with such profound advances in communications and technology. As Global Creative Director, my goal is to inspire creativity with this platform, and I’m so excited to jump right in.”
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