Lil' Wayne's recent lyrics have found him without an endorsement.
Coming off the heels of Rick Ross' controversy with Reebok over lyrics, the family of Emmett Till has succeeded in putting pressure on Mountain Dew to drop the rapper over lyrics involving the 1955 tragedy.
Wayne's lyrics are included in Future's remix of "Karate Chop," in which he said "beat the * up like Emmett Till," which ruffled some feathers in the family of one of the symbols of the civil rights movement.
He posted a letter just before the weekend, apologizing for his lyrics in the song.
"It has come to my attention that lyrics from my contribution to a fellow artist’s song has deeply offended your family. As a father myself, I cannot imagine the pain that your family has had to endure. I would like to take a moment to acknowledge your hurt, as well as the letter you sent to me via your attorneys. Moving forward, I will not use or reference Emmett Till or the Till family in my music, especially in an inappropriate manner. I fully support Epic Record’s decision to take down the unauthorized version of the song and to not include the reference in the version that went to retail. I will not be performing the lyrics that contain that reference live and have removed them from my catalogue."
It was not enough as PepsiCo. which owns the popular lemon lime drink stopped Wayne's endorsement which included the "DeWeezy," campaigns seen all over radio and websites.
"We do not plan any additional work with Lil' Wayne moving forward. "His offensive reference to a revered civil rights icon does not reflect the values of our brand."
According to the Detroit Free Press, Al Sharpton is attempting to put the two parties together to discuss the issue at hand.
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