Beyonce Shares Footage Of New Fragance 'Pulse NYC' [VIDEO]

Beyonce released some behind the scenes footage of the making of her new Pulse NYC perfume ad campaign.

In the ad Beyonce, 31, rocks a sparkling strapless mini dress in front of the Empire State Building and blue Manhattan skyline.

The fragrance launch is the latest in the string of Beyoncé headlines leading up to her Superbowl halftime performance February 3, and HBO debut of her documentary "Life is But a Dream" on February 16.