Frank Ocean And Chipotle Have Some Serious Beef And It's Deeper Than A Burrito!
The beef between Frank Ocean and Chipotle is deeper than a burrito. Chipotle reportedly paid Frank Ocean $212,500 to lay down his own version of “Pure Imagination” from the film Willy Wonka & the Chocolate Factory. This song was suppose to be a placement for Chipotle’s “Scarecrow” campaign that Ocean ended up backing out of. The song was suppose to be completed August 7,2013, however, his lawyer wrote a letter explaining why he puled out of the business deal at the last minute. This was their reply.
“When Frank was asked to participate in this project, Chipotle’s representatives told him that the thrust of the campaign was to promote responsible farming. There was no Chipotle reference or logo in the initial presentation, and Chipotle told Frank that was an intentional element of the campaign. Frank was also promised that he’d have the right to approve the master and all advertising.”
Chipotle plead their case saying they showed Frank 80 percent of the commercial so that he would have something to generate content from. Once Frank completed the song it would have lived as background music and he was notified that Chipotle branding would exist throughout the commercial.