Takeover, The Breaks Over: Kanye West's DONDA Partners With ROC Nation
Kanye West and Jay Z have decided to join forces! The press release explains that the "partnership will focus on Mr. West’s international recording brand and worldwide touring ventures."
Via Jay Z Life and times
A multi-discipline design and content company, DONDA saw its early
beginnings seeded by the 2009 footwear collaboration with fashion
house Louis Vuitton. That collaboration spurred demand for Mr. West’s
design sensibilities with fashion and apparel brands around the globe,
including Nike and Adidas. DONDA continues its influence in the world
of apparel: two versions of the Nike AIR YEEZY – each of which has
sold out worldwide in just minutes – two celebrated capsule lines with
Parisian brand A.P.C. – also instantly sold-out – and the
highly-anticipated new line with Adidas, slated to debut this fall.
Mr. West officially branded DONDA in 2011 with the groundbreaking
packaging and tour design for Watch The Throne. The following year,
DONDA conceptualized and introduced an immersive new way to experience
cinema: the 7-Screen Surround Vision experience in Cannes, France. The
short film Cruel Summer, a visual companion to the G.O.O.D. Music
album of the same name, employed the new techniques in both filming
and viewing. In 2013, DONDA oversaw the concept and design for Mr.
West’s minimalist YEEZUS album packaging and groundbreaking global
launch, including a guerilla-marketing campaign, the “New Slaves”
projections. DONDA is at the center of concept, design and production
of Mr. West’s lauded concert experience, the YEEZUS TOUR. DONDA has
designed and produced album packaging, staging, music videos and
content for Lil Wayne, 2 Chainz, Big Sean, Pusha T and more.
We're excited to see what these two have in store!