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Big Sean and Nicki Minaj are featured brand ambassadors for the new “adidas Is All In” advertising campaign. They will be featured in spots alongside other brand ambassadors like NBA star Derrick Rose and fashion maverick, Jeremy Scott.

“This generation is always looking for a chance to go all in to their own beat; an opportunity to show the world their passions and their talents. This campaign builds on the desire for self-expression, and we are enabling our consumers to share with us and the world their creativity, and what originality means to them,” said adidas CEO Hermann Deininger.

According to reps for adidas, the global campaign, which comprises of television spots, print, billboard and new media, is slated to run until the end of September.

Vid after the jump via AHH

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