Time and time again, Jay continues to prove his own theories and self fulfilling prophecies true
indeed. I'm not businessman, I'm a business, man!"
Reports hit the web that big HOV embarked on yet another business venture. This time HOV is dabbling in beverages? Well according to reports from Forbes, Jay released to market an "Arnold Palmer-esque drink” that is intended for sports-loving males.” The $1.99 beverage, named after Jay's famous Sports Bar in Manhattan , is currently available in all Duane Reades and Walgreeens nation wide.
Jay partnered with distribution company, Go N' Syde which is headed up by music industry heavyweight, Kevin Liles.
“We have great tasting beverage,” Liles says. “But the second part of it is providing a new network for the brands or icons to communicate with their fans. I call it disrupting the consumer packaged goods industry by having your products actually talk to you.”
There you have it folks. You can cop the drink at your local drug stores. Will you be sampling the mogul's latest project?
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