It's a site that extends our HOT 97 brand to create
a compelling local lifestyle portal. In simple terms:
It's a destination.
Our 270,000 HOT 97 Email Click Members are 50%
male - 50% female and primarily 18-34 years old.
Our 850,000 unique visitors are spending an
average of 19 minutes online with 4.7 Million Page views.
HOT97.com isn't just about the radio station - it's
about the Lifestyle
•$2 million in on-air advertising campaign with
84 promos weekly
•Reinforced at HOT 97 events and in all print/outdoor
advertising
- Reinforcement of the P-1 listener with audio and
visual
- Both are open 24/7
- HOT97.com extends the reach of the radio station
- HOT97.com finishes what HOT 97 starts - it's visual,
tangible, targetable, interactive and transactional
Now Advertisers have the ability to interact and transact
at the consumer's peak time of interest!
TAP THE COMPREHENSIVE SOLUTIONS THAT HOT 97 AND HOT97.Com
TOGETHER BRING TO YOU:
• ON-LINE VISIBILITY • DATABASE
ACCESS
• ON-AIR REACH • EVENT
EXPOSURE
HOT 97 is increasing its marketing potential for your
advertising needs by offering an integrated marketing
solution. This integrated solution will help your company
succeed in reaching your target audience in the New York
Metro!
The relationship between radio and the internet presents
an unprecedented opportunity-a visual component to your
audio campaign. By combining radio and internet advertising
you are able to extend your campaign reach, substantially
increase your message frequency, maintain awareness between
campaigns, maximize your advertising investment and reach
the consumers on the go and on the information Super Highway!
Consumers spend 85% of their time with ear-oriented media,
such as Radio, but spend only 15% of their time with such
eye-oriented media as newspapers and magazines.
Yet, advertisers spend 55% of their dollars on eye-oriented
media and only 45% on ear-oriented media.(Source:
RAB, 2000)
Since marketing is a matter of successfully creating a
positive association for your product(s) or service(s)
in the mind of the consumer, it is crucial to any marketing
campaign that it includes audio and visual components.
HOT 97's integrated media marketing can help your company
achieve both.
HOT97.com offers your company several different options-
interactive, radio and integrated solutions. We create
packages that allow the advertiser to reach their target
effectively through Sponsorships, Feature Placements and
Listings, Interactive Contest and Advertorials. In addition,
we offer a variety of packaged and customizable elements
to meet your advertising needs.
We even have a database solution, which allows the advertiser
to establish personalized communication with over 260,000
potential consumers (and that does not include pass along
and printing of the message).
Click
here for metrics info. on HOT97.com
For More Information Contact Tricia
Clarke at
or email advertise@hot97.com
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