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The week Kendrick Lamar released his latest album, DAMN, there were many theories on some inner meanings for the project.
What does it all mean? What’s he talking about? Is there another album on the way?
Most of them were debunked. But one big rumor was confirmed by Kendrick himself.
In an interview with MTV News he revealed that the album was meant to be listened to back to front as well as front to back.
“I don’t think the story necessarily changes, I think the feel changes,” he said. “The initial vibe listening from the top all the way to the bottom is…this aggression and this attitude. You know, ‘DNA,’ and exposing who I really am. You listen from the back end, and it’s almost the duality and the contrast of the intricate Kendrick Lamar. Both of these pieces are who I am.”
He later continued.
“I think like a week after the album came out, [fans] realized you can play the album backwards,” he said. “It plays as a full story and even a better rhythm… It’s something that we definitely premeditate while we’re in the studio.”
Read the full interview here.