Emmis Takes Community Seriously
At HOT 97, we value our community and listeners. We believe that a company has a responsibility to give something back to the communities in which it does business. Using the power of our brand and our cause marketing department, Incite, we create annual events and radio programming that engage our listeners and give back to the community.
Breast Cancer Awareness Month
HOT 97 features the best on-air personalities on the East Coast! From Ebro to Nessa to Funk Flex, we’ve got you covered. You can meet them all here.
HOT 97 hosts annual events that entertain and uplift communities, like working with Habitat for Humanity to build homes in the community.
Living Black History is a vignette series where Hot97 celebrates iconic African Americans. Each February, Living Black History reaches the Tri-State’s African American Community through the airwaves and recognizes some of the greatest Black figures of all time.
The HOT 97 April Fools Comedy Show is an all-star lineup of talented comedians that brings laughter to our community every year!
Summer Jam is the biggest hip hop concert on the planet brought to you exclusively by HOT 97. Over 50,000 people come together at MetLife Stadium to join the biggest brands and artists in the hip hop world. A portion of the ticket sales benefits the Hip Hop Has Heart Foundation.
Back To School! Every September, HOT 97 has your back to school needs covered with everything you need! HOT 97 hosts events at various locations where kids can come and receive a book bag full of back to school swag and supplies to help make sure their first day of school is a success.
Each year, HOT 97 has your kids looking their best for back to school through our Kutz For Kidz program. Children ages 13 and under are invited to hit up their local barbershop or salon listed on HOT 97’s webpage for the chance to win a free hair cut or make over, school supplies, clothes and more!
Circle of Sisters is an annual, two-day expo taking place at the Jacob Javits Convention Center designed to unite and celebrate women of color. This event is designed for friends and families across all generations to come and enjoy stimulating seminars with both famous and expert panelists in their fields, show with unique vendors, listen to live broadcasts and enjoy exceptional live concerts.
Lift ‘Em Up is hosted by HOT 97’s Hip Hop Has Heart Foundation. Lift ‘Em Up is a holiday feast and night of inspiration. Each year, the Hip Hop Has Heart Foundation hosts a holiday meal to feed less fortunate families in the Tri-State area. Participants will be able to experience dining at its finest, with the gourmet food from celebrity servers, entertainment, and a Holiday Market with pre-packaged food baskets to be taken home.
The New York Cares Coat Drive is one of New York City’s largest and most cherished philanthropic traditions, providing local residents a way to meaningfully support their community during the holiday season. Homeless men, women, children and infants, the working poor, and at-risk senior citizens from partnering nonprofit agencies and schools all get coats.
Public Service Shows
Are you interested in issues affecting the HOT 97 community? Every Sunday, you can join Lisa Evers from 9-10am to learn about current events in her “Street Soldiers” program. If you can’t tune in for the live show, be sure to check out her podcasts. https://soundcloud.com/lisa-evers-hot97
Hip Hop Has Heart Foundation
The Hip Hop Has Heart Foundation is an Emmis Communications nonprofit organization whose mission is to strengthen the communities we serve by providing support, assistance and information to those in need. The Foundation works with various initiatives such as youth development, education enhancement, social action, health and wellness, domestic violence, financial literacy, and resources that support our communities’ development.
Emmis Communications has a dedicated national team called Incite that works to connect people, brands, and causes. Incite uses advertising for good to transform lives and communities. Incite specializes in:
- Cause Marketing: Helping businesses grow through partnerships with nonprofit organizations.
- Social Impact Marketing: Connecting people to resources to educate and improve communities.
- Nonprofit Marketing: Helping nonprofits develop strategies to spread awareness of their mission and operations.
If you are a company looking to create community awareness campaigns, please contact:
- 2012 National Association of Broadcasters Crystal Award recipient
- Serving New York Award recipient in response to HOT 97’s relief efforts following Hurricane Sandy
- National Association of Broadcasters Celebration of Service to America Award recipient in response to HOT 97’s relief efforts following Hurricane Sandy
HOT 97 Leadership