Born and bred from the streets of New Orleans, Louisiana, enter into the game, 20-year-old August Alsina. With the love and hustle of the Crescent City running through his veins, August is eager to follow in the footsteps of the NOLA music legends that paved his way. His recently inked deal Def Jam Recordings looks to be a great step in the right direction, but music wasn’t always in his future.
In an attempt to escape his reality, August took to Youtube, where he posted dozens of homemade performance videos. His clips covering the likes of Musiq Soulchild and Lyfe Jennings went viral, generating millions of views in just over a month. It seemed that he was finally taking his first steps toward a bright future in music, but just a year later, reality hit home when his best friend was shot and killed in the streets of Houston. As quickly as August appeared, he vanished form Youtube, back to the real world.
With his older brother also in the streets hustling, it wouldn’t be long before August learned that the addiction to money could be as deadly as the addiction to drugs. Just days before August’s 18th birthday, his older brother was gunned down in New Orleans East, another unsolved murder in one of the nations most dangerous cities. His brother’s death became his motivation to not become a statistic, but to pursue his musical aspirations on an entirely new level.
Under the guidance of NNTME MuCo. (management/production company), August relocated to Atlanta in 2011 to begin carving his own musical path, creating music in a lane that would separate him from his R&B counterparts. His experiences in life are what shaped him, so those experiences, no matter how brutally honest, blunt, positive or negative, would serve as the focal point of his artistry. In April of 2012 August teamed up with Hoodrich/MMG’s own DJ Scream for the release of his debut mixtape, ‘The Product’, which garnered him an internet and radio buzz, and spawned the Sound Mob produced single, “Sucka” featuring fellow New Orleans native, R&B crooner Lloyd. The anti-love track offers the opinion that “love is for suckas”, providing an alternative to the sappy love songs associated with today’s R&B.
This April, Alsina will return with his second installment of ‘The Product‘ series, this time teaming up with DJ Drama and his Gangsta Grillz brand. The debut single “I Luv This Shit” finds August paired with fellow Def Jam label mate, and hip-hops man of the moment, Trinidad Jame$. The track, produced by Knucklehead, speaks to the rebellious and, sometimes, reckless lifestyle that finds August singing words that many can relate to. It’s that honest and rebellious tone that seems to be connecting with consumers, drawing views to the “I Luv this Shit” music video by the hundreds of thousands.
Yet to reach 21 years old, with already a lifetime of experiences behind him, August is living proof that your past doesn’t have to dictate your future, and that life’s hardships can be the motivation required for success. With Grammy Award winning singer/songwriter The Dream prepping August’s debut project for release through his Radio Killa/Def Jam imprint, the path to success has been laid. Look for August to make 2013 his official coming out party.
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