HOT 97's Light It Up Artist Been Trill Takes Over NYC With Flagship Store [PHOTO]
Last week, Kanye Wests’ right hand, designer and creative director Virgil Abloh posted a ‘TEMP GRAM showing a sneak-peak of the First Flagship store for street wear brand BEENTRILL teasing us with visuals as we anxiously waited; and he was not kidding when he said temp gram 2 hours after Instagramming the sneak peak he took it down.
“TEMP GRAM: ‘BEEN TRILL WORLD’ flagship retail opens January 2nd
somewhere on Canal Street in Chinatown,” Abloh wrote. “All new never
seen before products.”
Now we can see what the store looks like for ourselves.
The DJ Collective turned design group is having a great start to the New Year. Heron Preston and associates have revived street culture in Hip Hop that has been M.I.A for some time now. Using guerrilla marketing and minimalistic design BEENTRILL thrived in 2013 and is looking like it’s trying to takeover 2014. This past weekend BEENTRILL officially opened their FIRST Flagship store on Located at 271 Canal Street. The store will be selling ALL NEW Apparel and Exclusive Street wear the store even informed Four Pins that the product selection will change daily. The short-sleeved T-shirts will run you $100, while the long sleeve joints are retailing for $115.
The brand also launched their new website, beentrill.com staying true to design it includes random Logo’s, Youtube videos and previously unreleased videos; While being the new platform for a new online store. The site navigation is straightforward. Each video clip can be accessed by clicking on a seemingly unrelated, corresponding emoji. For now the site only has pre-orders for the group's "Free Keef" T-shirts.
As if the Store opening and website launch didn't solidify the jumpstart success of 2014 BeenTrill links up with Hood by Air to create another collaboration. The Emoji 100 t-shirt with pixelated graphics on the front and back are printed in full color on a white cotton body, accented by a Been Trill Vibes logo on the right sleeve. The t-shirt is currently only available online SHOWstudio online shop in the UK. Thanks to Freshnessmag we know where to cop it before it’s to late.
It’s safe to say the BEENTRILL Takeover has begun.