The HOT 97 Morning Show


 

Nowadays, when you see someone with a Blackberry you may say to yourself “they need to upgrade” and that’s exactly what the Blackberry team is doing with the help of their new Global Creative Director Alicia Keys!

The company is going to make better phones more similar to the IPhone starting with the new smartphone called The Blackberry 10 which will have features like video calling capabilities for Blackberry messenger, touchscreen keyboards, 1080p Video recording, Blackberry Balance, which separates all work and personal apps into two different profiles on the phone, Instagram-like filters on its camera, the ability to download music straight to the phone, and so much more.

Keys new role as Global Creative Director will have her working closely with the app designers and the carriers to explore the BB10 platform. Keys said this about her new venture, “I’m definitely going to start with other super women who also love BlackBerry, and work with people in the entertainment and music business to inspire creative projects. And I want to enhance this concept, or bridging the gap between the work phone and the play phone.”

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Will you go back to a blackberry?

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