The HOT 97 Morning Show


Snoop Lion has a triple-threat marketing strategy in the works!

The West Coast rapper is currently working on a video game, film and new album. The album and film are titled Reincarnated, and the game is titled Way of the Dogg.

Way of the Dogg is being developed by Echo Peak and published by U.K. based company 505 Games. The game features Snoop battling different enemies with his Kung Fu skills, and each level will be unique.

Snoop gave a statement on the game saying,“Everyone knows that Snoop is down with the biggest and best video games whether it’s droppin’ my hits on the soundtrack or showing the world I can go toe- to-toe with the best fighters on the street but ‘Way of the Dogg’ is the first true gamification of my music. It’s the way you live, it’s the way you do what you do and captures the beat, the rhythm and the spirit of my music. It’s not just about who you are or where you’ve been but where you are headed to. This game shows how we evolve as individuals and they’ve incorporated the journey of my own personal reincarnation as Snoop Lion into my character, the environments and the path that players have to follow.”

The soundtrack for the game will feature Snoop Dogg’s music from the 90s.

Way of the Dogg will be released on the Xbox LIVE Arcade, Playstation Network and on mobile platforms.

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