Hot Topic: Can Joey Bada$$ Bring Different Sh*T to Ecko Clothing as Creative Director? [VIDEO]

Brooklyn emcee Joey Bada$$ has been named the Creative Director of Ecko Clothing. Joey gives the credit to his manager, "My manager, he got an opportunity from Ecko, and then he got me an opportunity from Ecko. So it's just like, everybody is helping each other."

He plans to release a collection based on his Pro Era group and “go with the flow” to hit the company’s urban target market. "It's more of a thing where like...with me just taking what I like to rock. Just seeing what appeals to the youth right now, [and] just freaking it on some next creative different s**t."