GloRilla is turning heads in her latest campaign for Savage X Fenty. On Tuesday (March 4), the Memphis rapper helped unveil the brand’s Sunray Lace collection, showcasing bold confidence and effortless style.
Savage X Fenty teased the campaign with striking images of GloRilla in the Sunray Lace Plunge Bra, available in sizes A to H, and the coordinating Sunray Lace Thong, which ranges from XS to 4X. Both pieces feature delicate floral lace, perfectly suited for spring. She completed the look with the Sunray Lace Robe, a sheer mesh design with an adjustable self-tie waist.
Beyond the campaign, GloRilla gave fans an exclusive behind-the-scenes glimpse. “The lingerie that makes me feel the most confident is whichever one makes that a** fat,” she joked. Her playful energy extended to her beauty picks, where she opted for Fenty’s Butta Drop Whipped Oil Body Cream and the Gloss Bomb Stix High-Shine Gloss Stick in “Fenty Glow,” a warm rose-tan shade.
This partnership follows Fenty’s February announcement of GloRilla as its first official ambassador. The collaboration spans Rihanna’s growing empire, including lingerie, beauty, and hair.
“I’m beyond excited to be the first joint partner for Fenty brands for spring 2025,” she said in a statement. “Rihanna has always been an icon and inspiration. Being chosen to represent her vision across Savage X Fenty and Fenty Beauty is an honor.”
She emphasized the campaign’s message of confidence and self-expression. “This spring is all about embracing boldness and glowing in your own way. I can’t wait for y’all to experience it.”
For the first of three spring collections, GloRilla also modeled the Puff Cherries Unlined Demi Bra with a matching bikini panty, bringing her signature edge to Fenty’s latest designs.
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