Chris Brown is launching the U.S. leg of his “Breezy Bowl XX” tour today in Miami, but legal issues are already taking center stage. Breezy Swimwear, a Miami-based company, has filed a lawsuit against the singer and Live Nation, accusing them of trademark infringement over the use of the term “Breezy Bowl.”
The swimwear brand says it has used the name “Breezy” since 2018 and created its “Breezy Bowl” event in 2023 to promote its business and message of female empowerment. The company believes Chris Brown’s tour branding is causing confusion among consumers and harming its reputation.
Attorney John Hoover, who represents Breezy Swimwear, told TMZ, “Celebrities do not get to overwrite small-business names just because they are famous.” He explained that the company is asking the court to protect its brand and eliminate any confusion about the two unrelated ventures.
Chris Brown announced the “Breezy Bowl XX” tour in March. At the time, the tour was nearly canceled after his arrest in London for assault. Breezy Swimwear says that Brown’s legal troubles and controversial image are now unfairly being linked to their brand.
CEO Kris Izquierdo says their “Breezy Bowl” Instagram account has received multiple messages from fans who mistakenly believed Chris Brown would be appearing at their event. He believes this is proof that confusion already exists in the public eye.
Breezy Swimwear is asking a judge to order the destruction of any merchandise using the names “Breezy” or “Breezy Bowl” and to prevent Brown and his team from continuing to use them. The company says it is focused on preserving its identity and the goodwill it has built in the community.
The dispute may now play out in court even as Brown continues his nationwide tour.
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