WNBA star Kelsey Plum went viral on Wednesday as a behind-the-scenes photo from her May 2025 Smart Water photoshoot, showcasing her swimwear-clad athletic frame, surfaced and reached over 4.4 million views on X, formerly Twitter.
The photo was shared by the popular basketball-focused X account, @HoopsMixOnly. The account has more than 742,000 followers.
The Los Angeles Sparks guard would be showered with praise over the photo of her in the middle of a wardrobe change. As the views skyrocketed, comments ranged from thirst trap to validation. “And just like that, the internet remembers Kelsey Plum is THAT girl,” tweets an X user. “Respect the game. She stays unbothered. WNBA talent stays undefeated.”
Plum is known for creating a viral moment, according to another fan, tweeting, “She always knows how to steal the spotlight.”
The viral photo sparked newfound fans’ interest in watching Plum play live. “Might need to hit a Sparks game,” commented an X user. Another added: “I’m a Kelsey plum fan now.”
Many admired Plum, while others were confused about the basketball star’s ex-husband, and former NFL star, Darren Waller, letting her get away. Using football references, one fan tweeted, “Darren Waller fumbled HARD,” while another followed up with, “Darren Waller fumble almost as big as Jaden Smith fr.”
Kelsey Plum’S BTS Photo Goes Viral
Kelsey Plum has long been known for her relentless drive on the court. Now, the WNBA star is bringing that same intensity to a new stage as the centerpiece of Smart Water’s latest campaign. The partnership positions Plum at the intersection of sport, style, and culture, expanding her influence beyond basketball.
Plum has shared the campaign on her Instagram account. The latest campaign adds to her thriving resume off the court. She has previously collaborated with Under Armour, SKIMs, and Dick’s Sporting Goods. The WNBA champion is a Sports Illustrated swimsuit model and recently appeared in the Happy Gilmore sequel, starring Adam Sandler.
With Smart Water, Plum highlights her dual identity as a champion athlete and a woman unafraid to experiment with fashion. In the photo shoot, Plum trades in the standard athleisure aesthetic for bolder, edgier looks.
She showcased versatility that mirrors her game. A behind-the-scenes clip reveals her enthusiasm for stepping outside the norm. “I enjoy dabbling in different areas,” she said.
The project is more than an endorsement. It serves as a platform to share her personal story with a wider audience. She speaks openly about the discipline required to sustain peak performance, the value of intentional living, and the importance of hydration—all themes that align with Smart Water’s wellness message.
The campaign, promoted on social media, uses stylized photography and authentic storytelling to connect fans with Plum, a relatable WNBA champion navigating life sincerely.
The viral tweet continues to spread across social media as of the release of this article.
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