On September 30, 2025, the legacy of Virgil Abloh was honored in a heartfelt way when a video surfaced of Travis Scott leading a birthday tribute at Louis Vuitton’s Paris office.
In the clip, Scott stands surrounded by Louis Vuitton staff, holding a cake as the room collectively sings “Happy Birthday” to the late fashion visionary. The moment strikes a balance between celebration and reverence, transforming a simple gesture into a powerful symbol of remembrance.
Abloh, who passed in November 2021 after a private battle with cancer, left an indelible mark on fashion, music, and culture. His birthday has since become a day of homage across creative circles, with fans and peers alike finding ways to reflect on his influence.
Travis Scott Remembers Virgil Abloh On His Birthday
The choice of venue carried added weight. Louis Vuitton was more than just a fashion house to Abloh — it was the platform where he redefined luxury menswear as artistic director. Hosting the tribute within the brand’s office symbolized a return to the creative space he once commanded, highlighting his continued presence in the DNA of the company.
Scott’s participation elevated the moment even further. The Houston rapper, long connected to high fashion through his own collaborations, brought visibility that extended beyond Paris. His presence suggested more than a private gathering — it was a public nod to Abloh’s ability to unite music and fashion into a shared cultural language.
The video serves as both a personal and collective statement. It shows how deeply Abloh’s influence remains rooted in the communities he inspired, even four years after his passing.
By singing him “Happy Birthday” within the walls of Louis Vuitton, Scott and the staff offered a reminder that Abloh’s vision still resonates, bridging art, design, and sound with timeless impact.
Leave a Reply