In an industry known for flash, hype, and viral moments, Keith Anthony George II—known professionally as Youngin—has taken a more intentional route. Rooted in authenticity, strategy, and a sharp instinct for what’s next, Youngin’s journey from beatmaker and mixtape DJ in Texas to influential music executive, strategic advisor, and Recording Academy member has made him a behind-the-scenes force in the modern music industry.
Unlike others chasing the limelight, Youngin has always played the long game. His beginnings weren’t marked by a single viral moment, but by a series of deliberate moves: connecting with artists before they popped, shaping campaigns behind the curtain, and advising projects that earned Billboard placements, streaming milestones, and Platinum-certified success. Whether in production rooms, strategy calls, investor meetings, or executive discussions, Youngin built a reputation for delivering—and elevating—results.
As a producer, beatmaker, and mixtape DJ, his early contributions to artist development gave him a deep sense of music’s emotional core. That evolved into a multi-dimensional career: from executive producing and A&R consulting to advising companies, brands, and talent on how to break through a crowded marketplace. He’s facilitated successful collaborations, guided artist campaigns, and helped structure rollouts that moved both culture and commerce.
Youngin is also a proven connector and deal-closer in the startup space. In 2021, he helped secure critical Series A funding for a cultural tech platform—contributing to its award-winning launch and eventual W3 Award for Best Mobile App & Sites. His ability to raise capital and align music with innovation has positioned him as a trusted bridge between entertainment and emerging tech.
His accolades include Gold and Platinum plaques, Billboard-charting contributions. Across every role—from DJ and producer to executive and advisor—he’s remained committed to impact over image, substance over spectacle.
A member of the Recording Academy since 2023, Youngin isn’t just occupying a seat—he’s helping shape conversations about equity, sustainability, and access for independent artists. “It’s about building systems, not just moments,” he says. “Because the people coming behind us deserve more than a trend.”
Trusted by executives, creatives, and platforms alike, Youngin continues to advise artists, producers, and cultural brands navigating today’s fast-moving entertainment landscape.
This is what vision looks like—when it’s built brick by brick.
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