Akademiks believes that the rap industry’s fixation with high streaming numbers has given way to the internet streamer boom.
During a recent stream, the podcaster shared his views on why he thinks “rappers are competing with streamers.” Streamers such as Kai Cenat, Adin Ross, and N3on, have all had rappers on their platforms.
“Rappers made a huge mistake in the last two years,” Akademiks said. “When they were chasing numbers, they all went to streamers. You’ve got to understand, the rapper collab with the streamers is what got these guys to record levels of clout.”
Akademiks went on to say that Tory Lanez appeared on Adin Ross’ livestream in 2021, two years before he was sentenced to a decade in prison.
“These streamers on their way to whatever clout level they get to. They collaborate with rappers, but overall the end result is that it helped the streamers more than they help the rappers,” he continued.
Ak also believes that hip-hop artists have “handed their audience over to discover these streamers.”
“I do believe that streamers have done a great job to extract the attention of potential fans away from the rappers,” Ak said. “Now to the fact that the rapper have to show up to the streamers’ bedroom to try to get the attention back, expect, fans are making a hard choice.”
“We’re buying into personality over this coolness factor and music that is hit-or-miss,” he concluded.
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