Executive producer Hitmaka, once known to the culture as Yung Berg, set the timeline buzzing this week after dropping some unfiltered advice for female rappers during an Instagram Q&A.
The moment was quick and unscripted, but the message landed heavy, tapping into a familiar hip-hop tension around originality, oversaturation, and who really gets to stand out in a crowded game.
Asked what guidance he’d give an up-and-coming woman MC, Hitmaka kept it blunt. “Do something different,” he said. “It’s a lot of ‘pussy rap’ going on right now. Do something different, step different. N***as gonna see you. It’s going to stand out. ’Cause everybody just doing what’s the norm.”
From Hitmaka’s angle, the comment wasn’t about shaming sexuality. It was about strategy. As a producer and executive who’s watched waves come and go, he was speaking from a place of pattern recognition.
The advice received mixed reactions on social media. Some agreed while others questioned his credibility. “Nobody takes his opinion serious especially on music,” an X user tweets. “I don’t give a fuck how many number ones he got all that rehash music sample bass music make a real hit.”
Hitmaka Says Female Rappers Need to Stop Rapping About “P*ssy” All The Time
Hitmaka has a past of addressing female hip-hop that has led to responses from several of the biggest names in the genre. “Ni**a just said these female bars so wack, ain’t you writing’em?,” raps Baby Tate in a diss track towards Yung Berg. “Wonder why these h*es head be so gassed up, boy aint you hyping’em?/ Why this sh*t so dead? Damn!, You couldn’t put no life in’em?/ He a man writing about a pu**y, I knew he had a lil’ d*ke in’em.”
Still, the language sparked pushback. Critics zeroed in on the phrase “pussy rap,” arguing it flattens the range and intention behind women’s artistry. Supporters, however, read his words as a broader commentary on creative saturation—something hip-hop has seen before, whether it was ringtone rap, auto-tune waves, or drill’s early explosion.
At the core, Hitmaka’s take reflects a long-game mindset. Trends might open the door, but distinction keeps it open. And in a moment where one lane is loud and crowded, the artists willing to step left instead of follow the traffic might be the ones who shape the next era.
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