WNBA star Angel Reese is making waves beyond the basketball court.
The two-time All-Star, who was recently traded from the Chicago Sky to the Atlanta Dream, has been unveiled as the lead for Victoria’s Secret’s first-ever global campaign for its “Season of Strapless” collection.
The campaign highlights the brand’s latest innovations alongside the launch of the Bombshell Bronze Fine Fragrance. In promotional photography for the collection, Reese models a chocolate-brown bikini and other pieces from the strapless line.
This collaboration follows her historic appearance last year when she became one of the first active professional athletes to walk the runway in the Victoria’s Secret Fashion Show. The timing of the fashion campaign coincides with a massive shift in Reese’s professional sports career. After a standout tenure in Chicago, the forward was recently sent to the Atlanta Dream in a blockbuster trade that has captivated the league.
Angel Reese joins the Atlanta ‘Dreams’:
Representatives for the Dream expressed excitement about bringing a player of Reese’s caliber and cultural reach to the city of Atlanta, a hub for both professional sports and lifestyle branding. “Angel Reese represents a unique intersection of elite athleticism and high-fashion influence,” said industry analyst Marcus Thorne. “Her ability to secure global campaigns while navigating significant career moves illustrates the power of the modern athlete-influencer. She is building a brand that transcends the four quarters of a basketball game.”
Reese, often referred to by her nickname “Bayou Barbie” from her collegiate days at LSU, has consistently used her platform to bridge the gap between sports and style. During her rookie season, she set various rebounding records and helped elevate the visibility of the WNBA to new heights. Her move to Atlanta is expected to further boost jersey sales and ticket demand for the Dream as the team prepares for the upcoming season. For Victoria’s Secret, the partnership with Reese is a strategic move to lean into the “athletainment” trend, which blends athletic lifestyle with mainstream entertainment.
As the WNBA enters a new era of popularity, stars like Reese are redefining what it means to be a professional athlete.
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