Ice Spice Files Responds To $20k Haircare Brand Lawsuit

LOS ANGELES, CALIFORNIA – NOVEMBER 04: Ice Spice attends the Kate Spade New York and NYLON “Holiday Duo-ets” hosted celebration at Chateau Marmont on November 04, 2025 in Los Angeles, California. (Photo by Rodin Eckenroth/Getty Images)

Rapper Ice Spice has urged a court to narrow a contract dispute with Thee Bella Brand, arguing the case concerns an unpaid $20,000 invoice rather than broader claims of reputational harm, according to recent filings.

The lawsuit, filed in 2025 by Thee Bella Brand and its owner Gabrielle Alexis, centers on 25 custom wigs the company alleges Ice Spice agreed to purchase but never paid for. The complaint further claims the rapper made disparaging remarks about the products on social media, which the company says damaged its business relationships and caused the loss of a repeat celebrity client.

The company seeks more than $400,000 in compensatory and punitive damages. In response, Ice Spice’s counsel disputes both the factual basis and legal scope of those claims. Her filings characterize the dispute as a straightforward breach-of-contract matter, rejecting any allegation of a coordinated effort to harm the brand.

Defense counsel argues there is no evidence linking Ice Spice’s online activity to quantifiable financial losses. The filings further assert that the plaintiff is attempting to expand a limited commercial disagreement into a reputational tort claim without sufficient support.

Rapper Ice Spice Faces Thee Bella Brand’s $20k Lawsuit

Counsel for the plaintiff, Justin Mungai, pushed back in a public statement. “This is what entitlement looks like. Fame is not immunity from the law. Ice Spice will be held accountable,” Mungai said.

Ice Spice has not issued statements outside of court filings. However, her response signals an intent to contest liability and damages as the case proceeds.

The matter is now entering discovery, with both parties expected to exchange evidence and testimony. A deposition is scheduled for late April 2026, subject to potential scheduling changes.

The case raises questions about how courts assess alleged reputational harm tied to social media conduct in commercial disputes involving public figures.


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