50 Cent is set to headline one of New York City’s biggest World Cup parties this summer with Sports Illustrated.
The Jamaica Queens mogul will take the stage July 18 at Cipriani Wall Street as part of Sports Illustrated’s new SI Beyond the Pitch series. The new series is a high-end event tied to the 2026 FIFA World Cup.
Diplo will join 50 Cent for the New York finale. Sports Illustrated is billing it as one of the marquee nightlife events of the tournament.
The four-city series will also visit Los Angeles, Dallas, and Miami. It will blend live music with VIP experiences around the world’s biggest soccer competition.
50 Cent Set To Headline New York’s Sports Illustrated VIP Event For FIFA World Cup
“SI has firmly established itself as the place to be on sports’ biggest weekends,” said Matt Goldstein, executive vice president of Authentic Live. “The guest list reads like a who’s who of sports and culture.”
For 50 Cent, the booking adds another high-profile performance to a career that continues to stretch far beyond music.
The New York stop is positioned as the grand finale of the series. It lands during the closing weekend of the World Cup.
“This isn’t just a tournament,” said Joe Silberzweig, founder and CEO of Medium Rare. “It’s the most significant sporting event of a generation to hit American soil.”
The World Cup is bringing millions of fans to the United States. Therefore, 50 Cent’s hometown performance promises to be one of the summer’s hottest tickets.
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