DJ Khaled is getting ready to launch his new CBD brand.
The media mogul has partnered with the CBD manufacturer Endexx Corporation for this new business venture. Khaled explains why he decided to launch this brand, as reported by Rolling Stone.
“As a father, an entrepreneur, a music exec, and visionary I am blessed with daily inspiration, a drive to work hard, and a passion for success. CBD has become a part of my daily routine and allows me to focus on myself and my energies while striving to better myself every day.”
Todd Davis, CEO of Endexx Corporation also commented on the partnership. “We are excited to announce our partnership with DJ Khaled. Khaled’s knowledge and passion for CBD is bountiful and we realized we are aligned in our approach towards product quality and business acumen.”
He continued, “We understand and share the values that a brand goes beyond physical products; it needs to help people feel good about themselves and be part of a day-to-day lifestyle.”
As of right now, there is no name for the CBD brand but it is set to launch in early 2021.