LeBron James alongside his longtime business partner, Maverick Carter is taking the narrative into their own hands. According to reports, they are building a new media company that aims to amplify Black creators and consumers.
James and Carter created the SpringHill Co. after raising $100 million. They plan to have their media company as a place with an “unapologetic agenda: a maker and distributor of all kinds of content that will give a voice to creators and consumers who’ve been pandered to, ignored, or underserved.”
NEW COVER: The King and the CEO.
LeBron James and his longtime business partner Maverick Carter are building a new media company that aims to give a voice to Black creators and consumers who’ve been pandered to, ignored, or underserved https://t.co/BvUkRG1Pml pic.twitter.com/7SkUaEdYhv
— Businessweek (@BW) June 25, 2020