Californina Becomes The First State To Allow Student Athletes To Profit From Endorsements

NCAA Basketballs

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Earlier today, the Governor of California, Gavin Newsom did something amazing for college athletes in California. 

Newsome, alongside Los Angeles Lakers forward, LeBron James, signed the “Fair Pay to Play Act”, that will allow college athletes in the state of California to receive profit from endorsements that include the players’ name, likeness, and image. 

Although this is good news, the bill will not go into effect until 2023. This bill will act as an avenue for these athletes to paid. Right now, the NCAA bylaws state that college athletes are not allowed to get paid or sell the rights to their image, likeness, or name to another person or company in an effort to make money.