Chance The Rapper Calls Out 'Racist' Ad Direction Of Recent Brands [VIDEO]
Hot97 Staff
03/28/2018 12:00 AM EDT
(Photo Credit: Mauricio Santana/Getty Images)
Chance the Rapper may have just exposed a recent trend in ads to gain the result of higher engagement.
Last night (Mar 26), the rapper went on Twitter to use Heineken as an example for what he feels has been an increase in ads that push the button of race in America.
The ad in question was a brand new campaign from the popular beer brand in which the tagline is “sometimes lighter is better.”
Following his tweets, Heineken pulled the ad.
See his tweets below.
I found that joint https://t.co/r4cgSLE8Uz
Im not saying boucott them or go off im just noticing how often it happens and I think they baiting consumers and tweeters and freelancers and shit. Like I didnt wanna tweet about it so bad but its like how can u not