Brand collaborations are a great way for influential figures to showcase their creativity with guidance from a strong team outside of their expertise. Almost always, both sides of the bargain gain something great from a great collab. The artist, athlete, or public figure gets to venture outside of his or her comfort zone to do something they have never done before, and the brand gets to tap in to a new audience.
Here are just a few of the coolest ones that deserve credit on both ends!
Will Smith and Air Jordan
“I teamed up with Mike for my birthday,” Will Smith casually says. He then unveiled two special edition Jordan’s that will drop on his birthday. One of them is and enhanced version of the Grape 5’s, a shoe he’s known for frequently wearing during the Fresh Prince of Bel-Ari era. The cherry on top of the exciting collab is that fans can enter a contest to get a chance to hang out with Will Smith himself on his birthday. More information is on his Instagram.