December 12, 2017

Michael Jordan’s Daughter Puts Her Touch On Her Dad’s Empire [PHOTO]

Michael Jordan’s Daughter Puts Her Touch On Her Dad’s Empire [PHOTO]
(Photo Credit:  Alexander Tamargo/Getty Images)

It looks like one of Michael Jordan’s children is taking on the family business by storm.

As one of the best basketball players in the history of the game, Jordan transended not only the way people play, but the marketing around it.

Following in the empire that her father created, 24-year-old Jasmine is putting her touches on a classic sneaker, the Air Jordan XI as brand representative of the Jordan Brand.

“Our design team loved the fact that the Elevens are already an iconic shoe based off of my dad’s history with it,” she said. “They wanted to create a more feminine design and give consumers an extended girl’s size. With this design, people get a shoe that’s elevated luxury and a holiday season shoe that is very elegant, clean and classy.”

Take a look at the kicks below! Thoughts?

Heiress AJXI

A post shared by Jasmine M. Jordan (@mickijae) on

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