Photo Credit: ANGELA WEISS – Getty Images
Once again, Nike’s decision to partner with Colin Kaerpernick as the face for their ‘Just Do It’ campaign turned out to be another win for the company after a weak amount of backlash took place in response to the news.
Not only did Nike’s shares rise, but their online sales did too!
According to reports the sold out items on Nike’s website increased at 61 percent from September 3rd – September 13th, 10 days after the ad was debuted.
Thomas Reuters director of consumer research made a bold statement saying: ‘ These strong statistics reinforce the notion that Nike is standing firm—and not just in a social context’