Legendary label, Death Row Records, has entered the cannabis industry under the leadership of Snoop Dogg. On Friday (Dec 30th), the Death Row Records instagram account shared a brief animated video announcing the new endeavor - Death Row Cannabis.
According to High Times, Death Row Cannabis will first be available at select Cookies California stores throughout California in Brentwood, San Bernardino, and San Diego on Monday, January 2, 2023, with other locations and more states to follow.
Snoop Dogg has been the official owner of Death Row Records since acquiring the label from MNRK Music Group in February of 2022. "I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value", Snoop Dogg shared in a statement. The thirty-year old label was the springboard for Snoop Dogg's career and launched his earlier albums Doggystyle and Tha Doggfather.
This recent cannabis endeavor may be new for Death Row Records but this is familiar territory for Snoop Dogg. The rapper-mogul has been an active investor in the marijuana business market for over 10 years.
- In 2013, Snoop launched 'Snoopify', a photo-based app that allows users to plaster stickers on their pictures such as joints, sunglasses, and hats.
- In 2015, Snoop became a minority investor in Eaze, a California-based startup that promises to deliver medical marijuana to your doorstep in less than 10 minutes.
- In 2015, Snoop started Merry Jane, a news media company focused on reporting news about cannabis.
- Also in 2015, Snoop launched a new cannabis product line, 'Leafs by Snoop'.