(Photo by Paras Griffin/Getty Images)
Gucci has caused a bit of controversy after releasing a sweater that depicted a blackface character. The sweater is all black turtleneck with a red outline right around the mouth area. Although, the famous brand has since apologized for their mistake, it doesn’t seem like enough for many celebrities.
Rappers T.I. and Soulja Boy are coming together and encouraging fans to boycott Gucci. On Friday, T.I. took to Instagram to put the Italian designer on blast for the recent blackface scandal. See post below!
View this post on Instagram
@gucci As a 7 figure/yr customer & long time supporter of your brand I must say…Y’all GOT US fucked UP!!! APOLOGY NOT ACCEPTED!!!! We ain’t going for this “oops my bad I didn’t mean to be racist and disrespectful towards your people” shit!!! Y’all knew wtf y’all was doin and WE AINT GOING FOR IT!!! We ALL GOTTA Stop buying,wearing,and supporting this piece of shit company And ALL PIECE OF SHIT COMPANIES UNTIL THEY LEARN TO RESPECT OUR DOLLARS & VALUE OUR BUSINESS!!!! Our culture RUNS THIS SHIT!!! We (People of color) spend $1.25 TRILLION/year (but are the least respected and the least included)and if we stop buying ANYTHING they MUST correct any and ALL of our concerns. That’s THE ONLY WAY we can get some RESPECT PUT ON OUR NAME!!!! I Don’t Give a Fuck if I gotta wear Target brand shit…. #FuckGucci
The Atlanta rapper also posted a call to action plan to help others join this boycott.