Photo by Kevin Mazur/Getty Images for Anheuser-Busch
If you attended Rolling Loud Music Festival in Miami this year you may have noticed something new on stage accompanying the slew of young superstars. Headliners such as 21 Savage, Lil Uzi Vert, and Migos are not only shaping the new sound of hip-hop, they are also using technology that changes how we visually consume it.
WAV, a live-streaming music platform, has developed a new series called “Face Cam.” The experience-driven series has discovered a way to make live performances even more inclusive. Shot from the perspective of the artist, a camera is mounted directly onto the microphone. The interactive technology introduces two angles; the front camera, which reveals a close-up of the artist’s face, while the back camera shows a wide angle shot of the crowd.
As consumers we have become accustomed to the convenience of our devices and the apps that keep us musically informed. For example, streaming services curate personal playlists and alert us when new albums are released. Now, WAV is leading the visual appetite via the “face cam.” Download the WAV app here
Watch the season premiere featuring Lil Uzi Vert below: