In this interview, Max Siegelman shares the story behind his unconventional path into fashion and how his brand grew from handmade hats into a label worn by artists like Gunna and Future, Jalen Brunson, Josh Hart, and many more A-List celebs.
Max talks about his passion for horseback riding and equine therapy for adults, and how that led him to donate to equine therapy programs and build a brand centered around purpose. He breaks down how his connection to the Knicks developed, including creating a custom look for Jalen Brunson and featuring Jalen’s mom as the face of the campaign.
The conversation also dives into Knicks culture, working with New York captains, building collaborations, and navigating growth as an independent brand. Max explains his pop-up model strategy, discusses past and future collaborations, and hints at a possible partnership with HOT 97.
This episode explores how fashion, mental wellness, and community impact can intersect — and what it really takes to build a brand with meaning behind it.
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