After the final whistle of Super Bowl LX, 50 Cent offered a familiar kind of postgame commentary. The Seattle Seahawks defeated the New England Patriots, earning their second championship. As reactions spread across social media, the rapper and producer weighed in with a short video. His response leaned on humor rather than rivalry.
Addressing Patriots fans directly, 50 Cent began with a mock apology. “Hey. Sorry, New England,” he said. “I know it’s tough to lose. Well, actually I don’t. But just because you lost the game doesn’t mean you have to lose the beef.” The line doubled as a promotion tied to his partnership with DoorDash, which rolled out a regional discount after the game.
The video followed an announcement earlier in the week that 50 Cent would appear in a DoorDash social media campaign timed around the Super Bowl. In earlier promotional clips, he leaned into his online reputation. In one, he jokingly referred to himself as the “King of Trolls” while making light of fellow entertainer Diddy. The tone was consistent with how he has used social platforms for years.
The Super Bowl proved it’s bigger than the game
The night’s halftime show belonged to Bad Bunny, who delivered a performance watched by millions. His set included appearances from Cardi B and Pedro Pascal, with additional guest spots by Ricky Martin and Lady Gaga. At one point, Bad Bunny paused to honor his late uncle. A message displayed on a custom football read, “Together, we are America.”
The evening reflected the way the Super Bowl has become as much a cultural event as a sporting one. Performances, promotions, and postgame commentary unfolded alongside the action on the field. Figures like 50 Cent moved easily between entertainment and advertising. By the end of the night, the game had already given way to conversation.
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