ASAP Rocky Calls New Video ‘Generational,’ Denies AI Involvement

With the release of his latest music video, “Helicopter,” ASAP Rocky delivers a clear declaration about artistry. He describes the work as “generational” and emphatically confirms it was not created with artificial intelligence. Premiering on January 12, 2026, the video marks Rocky’s first major project of the year. It blends striking visuals with inventive animation that reflect his signature style.

In response to swirling speculation about AI involvement, Rocky turned to social media immediately after the release. Directed by Dan Streit, he clarified its origins. He emphasized the work’s authenticity, posting, “THIS VIDEO IS NOT AI GENERATED! THIS VIDEO IS NOT AI GENERATED!” He also highlighted its broader significance: “JUST GENERATIONAL.”

“Helicopter,” which includes contributions from Playboi Carti, is set to appear on Rocky’s forthcoming fourth studio album, Don’t Be Dumb. The release follows closely on the heels of “Punk Rocky.” This video features Winona Ryder, composer Danny Elfman, multi-instrumentalist Thundercat, and rapper ASAP Nast. Ryder’s appearance also points to Rocky’s collaboration with filmmaker Tim Burton. His influence on the album’s visual narrative draws on their shared history in classic films like Beetlejuice and Edward Scissorhands.

Rocky Elevates Authenticity in a Digital Era

Last year, while unveiling Burton-inspired cover art for Don’t Be Dumb, Rocky reflected on the album’s evolution in an interview with Billboard. He recalled Burton’s reaction: “He was rocking his head and he’s like, ‘Wow! I didn’t know you made that kind of music!’” The exchange illustrates both their mutual admiration and Rocky’s willingness to explore new creative directions.

With “Helicopter,” Rocky affirms his dedication to originality in a music landscape increasingly influenced by digital tools. He encourages fans and critics alike to engage with the thoughtfulness and depth embedded in his work. By emphasizing generational importance and human creativity, Rocky highlights the lasting influence of authentic artistry in music and visual storytelling.