ASAP Rocky & Son Star In New Savage X Fenty Classics Campaign

(Photo by Mike Coppola/Getty Images)

On Tuesday (July 9), ASAP Rocky and his son RZA, whom he shares with Rihanna, appeared in a campaign for Savage x Fenty.

In one photo, ASAP Rocky is shirtless, wearing the brand’s The Classics Boxer Briefs in white, while flexing his muscles. In another shot, the “Fashion Killa” creator holds RZA above his shoulders. Both of them are wearing black pairs of the underwear and matching tank tops, posed against an orange backdrop.

“Robyn… I get it, girl,” wrote one social media user in the comments section of the post. Another added, “This is the definition of ‘get you a partner who supports your business.’”

2024 has been eventful for both ASAP Rocky and Rihanna. In June, the Harlem rapper debuted his first runway collection at Paris Fashion Week. Dubbed “American Sabotage,” it featured 30 looks, created with the help of designers Joshua Jamal, Bede Marchand, and Coucou Bebe.

ASAP Rocky also used the event to preview unreleased music, much of which is expected to appear on his upcoming album, “Don’t Be Dumb.” He has teased the project with singles like “D.M.B” and “RIOT (Rowdy Pipe’n)” featuring Pharrell Williams. The album is set for release on August 30.

Meanwhile, Rihanna’s fans continue to eagerly await her follow-up to “ANTI,” which has been anticipated for over eight years. On June 13, she launched Fenty Hair, which includes a repair shampoo and conditioner, edge control gel, and heat-protectant styler, among other products.

“You know how much switching my hair up matters to me. I’ve had almost every texture, color, and length, from weaves to braids to natural,” the Bajan songstress shared in a promotional clip. “Every single product is designed to strengthen and repair all types of hair, which is what we truly need! It’s time to play and get stronger by the style.”