Death Row Records Celebrates 30th Anniversary With A Virtual Museum Experience

Snoop Dogg and Dr. Dre (aka Andre Romelle Young) appear backstage when the Death Row Records label assembles at The Source Awards
(Photo by Al Pereira/Getty Images/Michael Ochs Archives)

Death Row Records will always be a staple in hip-hop history.

They gave us classics like Dr. Dre’s The Chronic, 2Pac’s All Eyez On Me, Snoop Dogg’s Doggystyle, Lady Of Rage’s Necessary Roughness, and more. 

As reported on Hot New Hip Hop, Death Row Records is celebrating its 30th anniversary. They’re launching a virtual museum called The Death Row Experience. In addition to the tour, fans will also hear a specially curated soundtrack filled with hits from the label. 

Sean Stevenson, eOne’s EVP & GM, spoke on how vital Death Row is. He said, “Death Row is one of the most influential labels in hip hop. Thirty years later, its musical legacy continues to make an impact in music and beyond. We are excited to celebrate this anniversary and highlight the label’s seminal albums and accomplishments throughout the year.”

Fans will be able to see the virtual museum on the 30th day of each applicable month. Each experience will be slightly different. There will be clues that give hints as to what people can expect for the following month. There’s also special merch and an opportunity for fans to call in.