Congratulations are in order!
Detroit native Big Sean is repping for his city in a major way.
On Sunday (Dec 21), the Detroit Pistons announced their expanded partnership with the multi-platinum artist Big Sean as the franchise’s Creative Director of Global Experience, deepening the organization’s commitment to creativity, cultural connection and global fan growth. The partnership, announced on World Basketball Day, will continue to bridge basketball, music, fashion and art—rooted in Detroit’s voice, talent and identity while inviting the world to participate in it.
In addition to product and design, Big Sean will work closely with the Pistons on future community engagement and global fan development efforts, leveraging his platform and hometown pride to introduce Detroit Basketball to new audiences worldwide.
“It’s been an honor to serve the Pistons community, and stepping into this expanded role as Creative Director of Global Experience allows me to do it on an even bigger scale. Detroit has always been rich with talent and culture, and my mission is to keep opening doors and hiring our city’s creatives to shine alongside one of the most iconic franchises in sports. I’m grateful to the Pistons for trusting me to help define what the culture of Detroit Basketball really means,” says Big Sean.
As part of the expanded partnership and in celebration of World Basketball Day, the Pistons and Big Sean launched “Creatives Across Continents,” a first-of-its-kind global creative initiative that invites designers, artists and cultural tastemakers across the globe to produce original work inspired by Detroit Basketball. Selected participants will receive a creative prompt directly from Big Sean and develop designs for a collaborative retail collection scheduled to launch in 2026. The program will spotlight global creativity while amplifying Detroit’s creative legacy on an international stage.
“Big Sean’s influence reaches far beyond music — he’s a global creative visionary who already brings Detroit wherever he goes,” said Alicia Jeffreys, EVP, Chief Marketing Officer for the Detroit Pistons. “As Creative Director of Global Experience he brings authenticity, reach and imagination to the Pistons brand. ‘Creatives Across Continents’ is the next step in introducing Detroit Basketball to the world, and we couldn’t imagine a better partner to lead that vision.”
The Pistons and Big Sean will unveil additional details of their partnership for projects surrounding NBA All-Star Weekend, 313 Day and fan engagement initiatives in 2026.
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