Dr. Dre & Snoop Dogg Celebrates “Gin & Juice” With New Drink!

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West Coast Hip-Hop icons Dr. Dre and Snoop Dogg celebrate the 30th anniversary of their classic hit “Gin & Juice” by announcing a new ready-to-drink beverage, ‘Gin & Juice By Dre And Snoop.’

The drink is the first product from the icons’ new premium spirits company. During the Super Bowl afterparty in Las Vegas on Sunday (Feb. 11), Dre and Snoop surprised the sold-out crowd at Flipper’s Roller Boogie Palace with a classic performance. The new drink highlights the long-lasting chemistry between the two for over 30 years.

“Together, we always try to create magic, we’re having fun being creative, and everything about this product is really us,” says Dr. Dre in a press release. “There’s passion behind it, and friendship and love and a culture. We’re shooting to make everything we do magnificent, and fortunately, most of the time we hit the target.”

Snoop Dogg added: “Look where we’re at in our careers. Look at our age and look at what we’ve done, and we still love each other, so why not do something together? A lot of times people have been in a relationship for thirty years and can’t talk to each other, can’t hang out, so it’s just fun to be in a partnership with people that you actually love.”

“Gin & Juice” appeared on Snoop Dogg’s debut album, Doggystyle, released on Death Row Records in November 1993. At the time, Doggystyle generated the highest-selling debut album in Hip-Hop selling 806,858 copies in its first week. Dr. Dre executive-produced the album that also includes classics such as “Murder Was The Case,” “Doggy Dogg World,” and “Ain’t No Fun (If The Homies Can’t Have None).”

Gin & Juice By Dre and Snoop will be distributed nationally through Southern Glazer’s Wine and Spirits, led by the founders from On The Rocks Cocktails. Investors include Dr. Dre, Snoop Dogg, Jimmy Iovine, Main Street Advisors, Marc Rowan, and Tom Werner.

Gin & Juice by Dre and Snoop will be available in four flavors: Apricot, Citrus, Melon, and Passionfruit.