Photo credit – Daniel Torok/Patrick McMullan/Getty Images
Congratulations to Drake on his new deal!
His newest business venture is a multiyear partnership with Caffeine, a budding live- streaming platform.
In support of his love for battle-rap, Drake has paired Caffeine with URL (Ultimate Rap League), the world’s largest battle rap outlet, to make battle rap viewing more accessible and bring it to the forefront. Caffeine and URL will collaborate to live stream and produce rap battles.
Drake said, “It’s exciting to be in a position where I’m able to bring Caffeine to the table and help provide URL with the tools they need to elevate the viewing experience and make it more accessible to fans.”
Bringing traditional battle rap to a new & live platform sounds like a great way to expand battle rap’s reach!
“URLTV” is set to debut on Caffeine tomorrow at 8pm ET/ 5pm PT!