More than a year after their lyrical crossfire seemed to settle, the rivalry between Drake and Kendrick Lamar remains anything but quiet—at least among fans. During a recent stop in Birmingham, U.K., the Canadian rapper found himself engulfed in chants targeting Lamar. As captured in a now-viral clip shared by the NFR Podcast on X, the crowd hurled insults at Kendrick mid-show. Drake, never one to shy away from a moment, replied with a knowing smirk: “Alright, alright, alright. I can’t say that I don’t agree.”
The response reignited interest in one of the most talked-about beefs in recent hip-hop history—an exchange that gave fans tracks like Lamar’s “Not Like Us,” a song that’s become both a rallying cry and a commercial juggernaut.
Lamar’s diss didn’t just stir controversy—it swept the Grammys earlier this year, earning five wins and a new chapter in the pair’s ongoing rivalry. He also performed the song during this year’s Super Bowl halftime show in New Orleans, drawing a staggering 133.5 million viewers, topping even Michael Jackson’s 1993 benchmark. The message, as many saw it: this wasn’t just a song—it was a victory lap.
Drake Takes His Case to Court
But offstage, Drake has launched a legal counterattack. The rapper recently filed suit against Universal Music Group, alleging the label misrepresented streaming data for “Not Like Us.” In a move that suggests the feud has entered a new phase, he submitted a 63-person witness list that includes UMG chairman Sir Lucian Grainge, former Top Dawg Entertainment president Dave Free, and Kendrick’s longtime manager, Anthony Saleh.
Adding to the intrigue, Drake has also taken aim at Kojo Menne Asamoah, accusing him of acting as a go-between for UMG executive Ramon Alvarez-Smikle to funnel under-the-table payments. Despite spending $75,000 and hiring two private investigation firms, Drake’s legal team has struggled to track Asamoah down. They’ve searched homes in both California and Maryland, coming up empty-handed each time.
Now, they’re asking the court for permission to serve him through less conventional means—by mail or email. A ruling on that request is still pending.
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