Meet Brianna Harrison – VP of Marketing at 10K Projects and Atlantic Records, who’s spent 14 years shaping the careers of global artists like
In this inspiring Women’s History Month feature, Brianna shares:
✨ Her journey from college intern to VP of Marketing
🌍 How she earned the nickname “International Bre” working with artists worldwide
💪 The reality of fighting for artists as a Black woman in the music industry
🎯 What artist development and marketing really mean in today’s music landscape
👑 Powerful advice from her mom about showing up fearlessly
Key Moments:
0:00 – Introduction: “I work in the industry, but I’m not the industry”
0:45 – The day she fell in love with music marketing
1:10 – What marketing really means: bringing artist visions to life
2:09 – Working with Rico Nasty, Sabrina Claudio, and Burna Boy’s historic Grammy performance
2:54 – Her mom’s influence: “Pull up the folding chair. Stand on the table.”
3:42 – Real talk: Fighting for artists as a woman of color
5:13 – Message to the next generation: Trust yourself and remember your why
This is more than a career story—it’s about passion, perseverance, and the power of authentic representation in music.
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