Advertisement

HOT 97 NOW

News > HOT 97 NOW > More Great News for Nike after Kaepernick Deal!

More Great News for Nike after Kaepernick Deal!

Photo Credit: ANGELA WEISS  - Getty Images

 

Once again, Nike’s decision to partner with Colin Kaerpernick as the face for their ‘Just Do It’ campaign turned out to be another win for the company after a weak amount of backlash took place in response to the news.

 

Not only did Nike’s shares rise, but their online sales did too!

 

According to reports the sold out items on Nike’s website increased at 61 percent  from September 3rd – September 13th, 10 days after the ad was debuted.  

 

Thomas Reuters director of consumer research made a bold statement saying: ‘These strong statistics reinforce the notion that Nike is standing firm—and not just in a social context’