J. Cole is taking The Fall Off back to the roots, turning his album rollout into a personal grind rather than a celebration of success with the Trunk Sale Tour 26.
On Feb. 7, the Dreamville rapper used X to share a glimpse of the journey behind the music, framing the release as both an endpoint and a reflection of where he started.
He posted a photo of his old Honda Civic, trunk stacked with boxes of The Fall Off CDs. “Mannnnn. Thank yall for the love. For real!!!” Cole wrote, centering gratitude over chart numbers.
He explained that family commitments briefly paused the rollout. “Yesterday I had daddy duties that came before album release celebrations,” he said.
The next day, he returned to the road. “Today I got my old civic (with the brand new engine) a tour bus and some sprinters.” The image blended growth with nostalgia, a nod to his early hustle.
Cole revisited his Fayetteville beginnings, recalling hand-to-hand CD sales. “As a teenager I had copies of the Fayettenam Bommuh’s album that Nervous gave me to sell,” he wrote.
He remembered pitching strangers at gas stations: “Yo you like hip hop??”
That early grind shaped how he values connection and community in his music.
J. Cole Back On Road With The Trunk Sale Tour 26 For The Fall Off, DJ Akademiks Salutes
That energy fueled what he calls the “Trunk Sale Tour 26!!” Cole invited fans spontaneously. “I don’t know where we bout to drive to, but catch me outside! Cop a CD from me or just show love,” he said, making the experience as much about interaction as distribution.
DJ Akademiks responded the next day, sharing a video of Cole selling a CD. “S/o to J Cole… going city to city to sell his album himself,” he wrote.
He acknowledged the optics. “Performative yes,” Akademiks added, before recalling Cole’s early tours. “If u remember his come up ‘$1 and a dream’ tours… that was his philosophy.”
For Akademiks, the rollout carries significance. “His album is a conclusion of a journey for his true fans. I respect it.”
Together, the posts highlight The Fall Off as a return to grind, intentionality, and earned fan connection, not just spectacle.
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